Merging media is responsible for an endless supply of kitty videos and the rise of memes. Cat videos and weird photobombing aside, emerging media has brought two very important things closer: a brand and it’s customer/audience. Through hastags, social networks and portable devices, companies are now able to connect directly with their audiences.
One of the best examples is Jimmy’s Kimmel Late Night Youtube challenges that I’m sure many of you out there have seen – if not check out the video above. The late night show has amassed a solid following while constantly picking up new viewers – success! Do you think a brand’s effort to connect with audiences is just a hot trend? Think it will stay? Do you know of other cool examples?
It's all Integrated 